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Frequently Asked Questions pages (FAQs) have become standard practice for online retailers. If you sell handmade items online, you can use FAQs pages, too.
FAQs pages serve many purposes…
They save you time from answering the same questions over and over in email and chat. However, when used correctly, FAQs pages can also be a great tool for increasing sales conversions. If you want to use a FAQs page to convert more shoppers to buyers, follow these four tips.
Make Your FAQs Page Accessible from Your Product Description Page
Many companies have found success by placing a link to their FAQs page directly before the “Buy Now” button on their product description page. Buyers who are still on the fence about whether to buy your product or not can click through to your FAQs page and get the reassurance they need.
You can also incorporate your FAQs directly in your product descriptions. The goal of product descriptions is to alleviate any buying concerns shoppers have and incentivize them to buy now. Your FAQs are a valuable resource in doing this.
Organize Your FAQs Page Based on Relevance
FAQs pages are only useful if you organize them so shoppers can quickly find the answers they need. Group similar questions together and break down your FAQs page into categories. Shoppers don’t mind scrolling if they understand how you’ve organized your FAQs.
Also, only include questions that are actually frequently asked. Your FAQs page should have a purpose. It should not simply be a list of random questions you get asked.
If your FAQs page is overloaded with two many questions, shoppers can get overwhelmed and simply leave your site. Stay relevant and only give them what they need and want. Always guide shoppers through the purchasing decision with your FAQs.
Write Answers Using Your Customers’ Language
The key to a great FAQs page is keeping it customer focused. You need to focus on the problems your product solves. All your answers should alleviate concerns shoppers have about your products. Try to discuss your customers’ problems instead of your product’s features.
Answers should also be written in your customers’ language. Business owners and customers do not always talk the same way. If your customers use slang, you should, too. Keep your customers in mind and your FAQs page should help you convert more shoppers to buyers.
Plan How Your Answers Will Look Visually
Shoppers don’t want to read a long list of questions and answers. They want to quickly scan your FAQs and get the answers they are looking for. Therefore, make sure that your FAQs page is visually appealing. Drop-down menus work well when you have a lot of FAQs, and adding photos can also help break up your content.
Your FAQs page can be a valuable resource for shoppers who are on the fence about whether to buy your product or not. Don’t miss the opportunity to woo them with your FAQs page and include a call to action when appropriate.
Next, read: How to Create a Killer FAQs Page
