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Let me guess…
Your friends encouraged you to open an Etsy shop because they love everything you make.
You thought, “Why not? I love creating and could use some extra money.”
It was an easy decision, and you spent hours setting everything up.
But here’s what happened next…
Not much.
You made a few sales, mostly from friends and family, but your Etsy shop didn’t give you the dream life you hoped for.
You see my point, right?
It’s hard to get one sale on Etsy, let alone repeat customers. Sales don’t just come in on their own.
If you want people to buy your products and keep coming back to your shop, there’s an important strategy you need to implement.
Branding…
It’s how you get people to remember your shop and think of you the next time they want one of the products you offer.
Branding involves a lot of things, such as creating a company logo, using the same color scheme across your product line, and creating a cohesive message. Branding takes a lot of time and thought, but it’s worth the effort and necessary if you want to see Etsy success. It’s just as important as Etsy SEO.
The team at Sticker Mule has broken down how to brand and package your Etsy products for success. CLICK HERE to head over and read the post. It’s full of invaluable information to get you started in branding. This is not an affiliate link. I truly just like what Sticker Mule has to say.
Sticker Mule’s post will change your mindset on how you brand and package your Etsy products. Branding really is an important way to increase your sales and get more people talking about your business.
Do you do anything special with your product packaging to make customers remember you? Please share in the comments below. I’d love to check out your Etsy shop.
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You Might Also Like:
- Why Nobody Is Buying Your Etsy Products
- How to Get Customers to Your Shop When You Have ZERO Followers
- 12 Things Shoppers Want to Know About Your Handmade Products But Aren’t Asking You
- 30+ Websites Where You Can Promote Your Etsy Shop for FREE
If you’re serious about branding, you should create a dedicated website for your handmade business. Selling on Etsy is a great way to start out, but the biggest problem is that it limits your ability to brand.
Think about it…
When a customer gets asked, “Where did you buy that amazing bag?” chances are good that they will respond, “Etsy,” instead of naming your business. Having your own website would solve that problem and help you get repeat sales. Starting an ecommerce website is not as expensive as you think…
